HeyGen Pricing: Current Plans and What They Actually Include
Last updated: 2 September 2026
Author: Greg Preece — I cover AI video tools and practical creator workflows.
Prices checked weekly against HeyGen’s own pricing page and help pages.
HeyGen turns a script and a photo or video Look into a talking presenter video, and meters everything in credits. The plan you buy sets what a credit costs. What decides your bill, though, is a choice you make in the editor rather than at checkout. The same minute of video costs 16 credits on one avatar model and 48 on another, and nothing on the pricing page tells you that.
Current HeyGen plans
| Plan | Monthly | Annual, per month | Credits a month | Seats |
|---|---|---|---|---|
| Free | $0 | not offered | none | 1 |
| Creator | $29 | $24 | 600 | 1 |
| Pro | from $49 | from $41 | 1,000 to 100,000 | 1 |
| Business | $149 | not published | 1,500 | $20 per extra seat |
Free users get no credits at all. HeyGen says the plan is 1 to 3 free videos a month depending on where you are, capped at 1 minute each.
Pro is a ladder rather than a single plan. Every rung carries the same features and only the credit allowance changes, from 1,000 credits at $49 up to 100,000 at $4,300, and you can move between rungs at any time.
What a minute of video actually costs
Credits buy minutes, but the rate depends on which avatar model you use and whether your Look came from a photo or a video.
HeyGen’s published credit rates for its avatar models. A minute costs 16 credits on Avatar IV with a Photo Look and 48 on Avatar V. From the HeyGen help centre, How to Use Credits on HeyGen, captured 7 September 2026.
Put those rates against what a credit costs and the spread is wide.
| Plan | Cost of one credit | Avatar III, Video Look | Avatar IV, Photo Look | Avatar IV, Video Look | Avatar V |
|---|---|---|---|---|---|
| Creator, $29 | $0.048 | $0.19 | $0.77 | $1.50 | $2.32 |
| Creator annual, $24 | $0.040 | $0.16 | $0.64 | $1.24 | $1.92 |
| Pro, $49 | $0.049 | $0.20 | $0.78 | $1.52 | $2.35 |
| Pro top rung, $4,300 | $0.043 | $0.17 | $0.69 | $1.33 | $2.06 |
| Business, $149 | $0.099 | $0.40 | $1.59 | $3.08 | $4.77 |
Every figure there is worked out from HeyGen’s published credit rate and what a credit costs on the plan. None of them is a price HeyGen quotes.
On the $29 Creator plan, 600 credits buys about 37 minutes of Avatar IV from a photo, 19 minutes from a video, or 12 minutes on Avatar V. On Avatar III it buys 150 minutes.
What each HeyGen tier delivers
Cost per minute goes up on Business, not down. $1.59 a minute against 78 cents on Pro, for the same video. The extra $100 buys seats, single sign-on and the right to buy more credits, not proportionally more of them. If credits are what you want, staying on Pro and moving up its ladder is cheaper than moving across to Business.
The credits inside the Business plan cost twice what extra credits cost. Business includes 1,500 credits for $149, which works out at about 10 cents each. Extra credits are 5 cents, sold in blocks of 100 for $5, with an optional auto-reload. So the cheapest HeyGen credits on sale are the top-ups, and Business is the only plan allowed to buy them.
Creator and Pro cannot buy credits at all. Run out on Creator and the only move is upgrading to Pro. Run out on Pro and the only move is a higher Pro rung. Neither can buy a one-off pack to finish a job.
The Look type costs more than the plan does. Avatar IV is 16 credits a minute from a photo and 31 from a video, which is nearly double for the same length of video on the same plan. Avatar V charges 48 either way. That choice is made in the editor and none of it appears on a plan card.
Avatar III reverses the pattern, at 7 credits a minute for a photo and 4 for a video. So on the older model a video Look is the cheaper one, and on the newer model it is the expensive one.
Credits are not just for avatars, and the other rates vary a lot. Video translation is 6 credits a minute with lip sync, 10 in precision mode and 4 without. Video Agent is 40 a minute, or 120 in Seedance mode. Adding Custom Expressive Motion to an Avatar IV video costs another 40 credits a minute on top of the generation.
The non-avatar credit rates. Video translation runs from 4 to 10 credits a minute, Video Agent costs 40 or 120, and generated video assets are charged per video regardless of length. From the HeyGen help centre, captured 7 September 2026.
Generated assets are charged per video, not per second. A Seedance2 clip is 60 credits at 720p and 150 at 1080p whatever its length, and a Veo3 clip is 90. So a short one costs the same as a long one, which is the opposite of how the avatar side bills.
Credits roll over, but only just. Monthly subscribers keep unused credits for one extra cycle, so up to 60 days. Annual subscribers accumulate them until the renewal date. Cancel and move to Free and the lot expires.
Legacy unlimited plans are a one-way door. HeyGen still honours its older unlimited plans while the subscription stays active, but cancelling one or switching to a credit plan means you cannot go back.
What has changed recently
Creator now carries 3 times the credits it used to. That is HeyGen’s own description of the change on its help pages, and it is the largest movement in what these plans include since I started checking them in mid-August. The $29 price did not move.
HeyGen now publishes the whole Pro ladder. Until late August the pricing page said Pro scaled to higher tiers without saying how far. It now names the range, from 1,000 credits at $49 to 100,000 at $4,300. That matters more for comparison than for price, because it means HeyGen publishes a self-serve route to thousands of minutes a month where several rivals stop publishing anything.
Jobs HeyGen competes in
If the job is a talking-head video made from a script, HeyGen sits against Synthesia and Captions in the avatar cost comparison, where all 3 get priced at the same monthly volume rather than at their best rate.
That page currently uses an older set of credit rates than the ones above. The figures on this page are the ones read live today.
Hands-on with HeyGen
I spent 2 weeks testing Avatar IV on still photos and spent most of it trying to break it. A steep side-on shot where the mouth was barely visible still came back with mouth movement mapped onto the profile. A photo with a hand across the chin generated lip movement around the obstruction instead of smearing through it. A black and white photograph from the 1930s came out talking in 1080p.
The setting that matters most there is free. Avatar IV Turbo renders about 3 times faster and flattens the facial movement while it does it, so the avatar comes out stiff. Turning Turbo off is what buys the micro-expressions and head tilts.
That is worth knowing when you are pricing this. The published credit rates make no distinction between Turbo and normal, so the faster, stiffer render costs you exactly the same 16 credits a minute as the good one. Every generation takes about 2 minutes either way. The free plan is enough to see the difference for yourself, though it caps you at 1 minute a video and carries no credits at all.
Method
Figures come from HeyGen’s own pricing page and its help centre, both read live on 2 September 2026. Plan prices, credit allowances, the Pro ladder range and every per-minute credit rate were confirmed on those pages that day. Every cost per minute is worked out from a published credit rate multiplied by what a credit costs on that plan, and is an estimate of what a plan works out at rather than a price HeyGen advertises.
Two things are not published and are not guessed at here. HeyGen does not print an annual price for Business. And it does not say anywhere on the pricing page which avatar model a plan defaults to, which is the choice that moves your bill most.
